I'm always amazed at some of the horrible names car companies think up for their cars. Whether it's something lost in translation or the automotive equivalent of bad fashion, some names are just bad and some, like Edsel, are infamously integrated into pop lexicon.
Here are some of my favorites:
Ford Aspire: Clearly a car for people who aspire to own something better.
Suzuki Esteem: The only drivers are ones who lack self esteem.
AMC Gremlin: I'm guessing hobgoblin, gargoyle, and leprechaun were taken? Were the AMC executives dropping acid?
Dodge Dart Swinger: Another name from the early 1970s. I'm sure Ralph Furley from Three's Company had one.
Ford Probe: Intended to be a Mustang replacement, the Probe was actually a decent car with a bad name. Imagine explaining to your insurance company that you were rear ended by a Probe.
Isuzu Hombre: I thought the Hombre was the guy who did those Isuzu commercials years ago, but it was a Jeep type vehicle. They might as well have called it the Isuzu Dude.
Chevy Citation: Nova deserves an honorable mention because it means "no go" in Spanish, and Celebrity was infamous, but Citation is bad in any language. GM should have received a citation for building these cars.
Oldsmobile Achieva: Not sure what it achieved, but it was an under-Achieva that helped lead Oldsmobile to its demise.
Geo Metro: Driving one was kind of like taking the Metro or other public transportation. Cheap plastic interior, noisy, incessant droning from a three-cylinder engine. Suzuki called their version the Swift, which it might have been compared to the Metro because it had an extra cylinder. But Swift was relative. The only way this car was swift is if your other mode of transportation was walking.
Daihatsu Charade: Easily my favorite, hands down. The only way it could be better is if they called it the Daihatsu Masquerade or Punchline. Daihatsu lasted about four years in the US, which is no wonder because they were merely acting out a charade as a car company.